Sacred Heart College, Lower Hutt

Year 13

Design – One minute media production

View student artwork

Context

Students produced a moving image design for either an advertising or exhibition in response to a given one minute music track.

This unit is the third in a sequence of three separate moving image projects that comprise a time-based design course. Over the three units, students generate images using video and still cameras and Photoshop, and utilise basic sound elements to create small time-based design pieces.

Student work is assessed through internally assessed level 3 achievement standards selected from both the Visual arts and Media studies domains:

• AS90515 Visual arts 3.1: Research and analyse approaches within established design practice (4 credits)
• AS90516 Visual arts 3.2: Investigate and use ideas and methods in the context of a drawing study in design (6 credits)
• AS90604 Media studies 3.6: Complete and justify a concept and treatment for a media product (2 credits)
• AS90606 Media studies 3.8: Create a media product using appropriate media technology (6 credits).

Learning sequence

Artist models include the Bauhaus typographers and David Carson for design, Len Lye for time-based approaches, and the features of modernism and postmodernism.

Students were provided with a piece of music, one minute in length, and asked to produce a moving image design for either an advertising or exhibition. The assignment required brief writing, concepts and treatments of media products, storyboarding, production schedules, execution and rendering.

Other prior units in the course:

Visual metaphors – Students researched the principles of modernism and postmodernism and produced a ten-second moving image piece demonstrating their understanding of these movements. They were introduced to Photoshop and video editing software during the project.

Visual countdown – Students were asked to explore ways to count down (or sequence-in) a moving image context. Their task was to contemporise, with a modernist or postmodernist twist, the classic countdown that takes place before a feature film.

The form of the end products of these assignments is different from those of more conventional design assignments, but the design process is followed. Students move from establishing the design problem, through research, developments, evaluation, final developments, and resolution of the design problem.

The art department does not have a dedicated suite of computers so it utilises hardware resources from around the school. Moving image software has been installed on a number of these computers. Art classes book computer rooms along with other subjects.

Very few students had previous experience with this kind of software so the whole class started at a similar place in terms of prior knowledge.

Still and moving images are shown on this site: a student’s montage image inspired by the work of Len Lye. The intention was to create an advertisement for New Zealand Music Month to be aired on the C4 music channel.

Curriculum strands and objectives

For curriculum strand relationships and student learning objectives go to Curriculum strands and objectives.