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The study of the news media as a social phenomenon and of journalism as a trade covers several areas, including critical appreciation, exploration of social decision making, inquiry and writing. This week's Hot Topic looks at reporting and news organisations, offline and online. Also covered is the news media's sometimes uneasy relationship with advertising, what advertising seeks to achieve and its methods for achieving this.

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NEWSPAPERS, TV STATIONS AND RADIO ONLINE

New Zealand's Newspapers in Education produces activity-based pages for classroom use (http://www.inl.co.nz/publications/education/index.html).

Major New Zealand papers online include the Herald (http://www.herald.co.nz), The Christchurch Press (http://www.press.co.nz/), the Otago Daily Times (http://www.odt.co.nz) and the InfoTech Weekly (http://www.infotech.co.nz).

Scoop (http://www.scoop.co.nz) is New Zealand's main free Internet-only news operation.

The School Daily is a web site and email service bringing readers the latest education news (http://www.theschooldaily.com).

New Zealand Search Co has a directory of this country's online news media (http://www.newzealandsearch.co.nz/News_Media/).

WRITING ARTICLES AND NEWSPAPER STRUCTURE

Lesson ideas

The New York Times' detailed supplement for educators includes ready-made plans for teaching activities (http://www.nytimes.com/learning/teachers/lessons/).

A complement to this activity could be a visit to the official Pulitzer Prize site (http://www.pulitzer.org/navigation/index.html).

The "Reading a Newspaper" plan at ask ERIC provides more on analysing the structure of a story and of the newspaper itself. Students are challenged to recognise the different parts and purpose of a newspaper and an article (http://ericir.syr.edu/Virtual/Lessons/Interdisciplinary/INT0060.html).

This theme is expanded in the "Organization of a Newspaper and the Parts of a News Article" plan (http://ericir.syr.edu/Virtual/Lessons/Interdisciplinary/INT0051.html).

Media Awareness (a Canadian education site) has the unit "News/Journalism Across the Media" encourages students to investigate and compare the news delivered by print and non-print media (http://www.media-awareness.ca/eng/med/class/teamedia/newsjour.htm).

More ideas can be found at:

MEDIA CRITICISM AND JOURNALISM REVIEWS

Thinking critically about the media - how to really read the news - is well catered for on the Internet. The following publications are industry or academic sites offering informed and vigorous interpretations of how the media works and what it wants to say.

The American Journalism Review is at http://ajr.newslink.org/ajrtoc.html and is full of short, readable articles, many of which should spark debate.

Other sources of news media criticism include:

ETHICS

The Index of Journalism Ethics Cases has been created in part to help teachers explore a variety of ethical problems faced by journalists. These include privacy, conflict of interest, reporter-source relationships, and the role of journalists in their communities (http://www.journalism.indiana.edu/Ethics/index.html).

Public Radio Online (United States) has published its ethical guidelines (http://www.npr.org/inside/styleguide/ethics.htm). The section includes interesting case studies and mission statement and serves as a good starting point for classroom discussions.

ADVERTISING

In a similar vein is the American Public Broadcasting Service's multimedia feature on political campaign advertising. "What emotional buttons are they trying to push to influence the electorate?" (http://www.pbs.org/pov/ad/index.html).

The Advertising Standards Authority will later this year begin enforcing a voluntary code of practice for e-commerce companies (http://www.asa.co.nz/codes/codes.htm)

Lesson ideas

The Chilliwack [Canada] Senior Secondary School's "Advertising Analysis Assignment Lesson Outline" (http://www.chill.org/csss/socials/ad.html) aims to help "understand the structure of advertisements by examining the differences between the implicit and explicit messages of advertisements."

The lesson plan "Convince Me!", at Education Place (http://www.eduplace.com/rdg/gen_act/view/convince.html) looks at ads that "try to shape opinions and affect behavior".

Other lesson ideas

THE FUTURE

How is the Internet transforming the news media and the way we access news?

The Online Journalism Review's story "Net Activism Without Borders" outlines how the instant nature of the Internet has changed news coverage and our response to news (http://ojr.usc.edu/content/story.cfm?request=312).


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