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Creative Logo Designs

In this ICT integration idea written by teachers, for teachers, students discover the purpose of a logo and what makes a logo effective. Students search for existing logos, and utilise various painting applications to create a logo.

Curriculum reference
The arts curriculum – visual art

Prerequisites
Minimal knowledge of a painting program

Resources
Access to a painting program, for example, Microsoft Paint, Paint Brush, and Works, and use of the Internet, magazines, newspapers, and catalogues.

Possible context
Design a logo for a variety of purposes, for example, personal, school, business, or company logo.

Suggested process

  1. Brainstorm and/or mind map the various purposes of having a logo.
  2. Discuss the elements that make up a logo.
  3. Find examples of existing logos; discuss what makes them good and/or better from other designs.
  4. Use a painting program to design logo.
  5. Experiment with different shapes, colours/fill, lines, texture, text, and objects.

Next stage

  • Design a letterhead, logo or newsletter for the school or class
  • T-shirt screen-printing

Author
Tamati Elers telers@gisint.co.nz

September 2000