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Guidelines for Integrating Readymade Commercial Packages Into Teaching
Programmes: An evidence-based approach
Evidence-based teaching | Guidelines
| Case study | Further
information | Flowchart of evidence-based approach
Most schools and teachers use readymade commercial packages to support instruction
across the curriculum. The following guidelines are designed to help teachers
and schools:
- match readymade packages to learners' needs
- use readymade packages effectively to support teaching practice.
These guidelines are based on research published in An
Evaluation of the Use and Integration of Readymade Commercial Literacy Packages
in Classroom Programmes, which evaluated the use and integration of the literacy
packages available in New Zealand (for instance, Rainbow Reading, Jolly Phonics,
PmPlus, The Sunshine Collection, and Tatari, Tautoko, Tauawhi). However, the guidelines
are not restricted to any particular curriculum area or readymade commercial.
Evidence-based teaching
The guidelines are based on an evidence-based approach. This involves
teachers using student achievement information to help them reflect on
how they might make their practice more effective. Evidence-based teaching
practice is about:
- making teachers' moment-to-moment classroom observations and the inferences
they draw from them more explicit and systematic, and
- making effective use of more formal assessments to improve teaching
practice.
(Refer to Timperley and Parr, 2004, for more information.)
Teachers and schools that act as a professional learning community continually
collect, analyse, and interpret information to reveal where student achievement
can be improved. This information might be school-wide, or it might relate
to syndicates, classes, groups of students, or individual students. It
could include:
Informal evidence:
- observation
- professional judgement.
More formal evidence:
- standards-based assessments, for example asTTle
(Assessment Tools for Teaching and Learning)
- norm-referenced assessments, for example PATs (Progressive Achievement
Tests)
- running records.
Guidelines
Identify students' specific needs
The essential first step in teaching more effectively is knowing exactly
where to concentrate teaching efforts. Teachers must be able to identify
specific needs if they are to help raise the achievement of students (or
perhaps particular groups of students). To identify specific needs, teachers
and curriculum leaders need to work together to examine student achievement
data. They must then use that data to help them inform their practice.
Consider different ways to meet students' needs
Once
a specific student need has been identified, schools then have to decide
where to target their response - teachers, the school, or directly to
the student. Whether the principal, literacy/numeracy leader, syndicate
leader or the individual teacher is leading the decision-making, it is
important the decision about how to best meet students' needs is made
collaboratively.
One or more courses of action may be decided upon:
- If a change in teaching practice is needed, then the school might
provide teachers with professional development (through School Support
Services, for example), or support by strengthening the school's professional
learning community (perhaps by introducing peer observation/feedback).
- If a 'system' need is identified, then the school might access management
support (such as Leadership and Management Advisers or Literacy Development
Officers) to help refine internal systems and processes; or it might
access external support for the student (such as Resource Teachers:
Literacy or Resource Teachers: Learning and Behaviour).
- If additional instructional resources are needed to support teaching,
the school might provide these in the form of readymade packages.
If providing a readymade package is an appropriate option to
support teaching, then...

Identify the package that will meet students' needs
If providing a readymade package is an appropriate option to support teaching,
the first step is to choose the best package for the purpose. There are
likely to be several readymade commercial packages available. It is important
to remember that the best package might already exist within the school,
but is perhaps not being used as effectively as it could. There may be
several reasons for this:
- it is not used widely with all the students it might benefit
- it is not matched well to existing teaching practice
- it may have been adapted to such an extent that it is being used in a way
not intended by the publisher.
These guidelines apply whether schools are re-evaluating the use of
packages they already have or whether they are considering buying a new
package.
In choosing the package that will best support teaching goals, schools
need to think about the following:
- How does the resource match with the students' needs? Be specific
about the features of the resource that will help meet the identified
student need.
- How does the resource match with the teaching programme? Ask: “What
part will this resource play in the teaching programme? Does the resource
support the teaching approaches and complement other resources?” Schools
will need to look closely at their assessment data to do answer these
questions. In particular they need to ask how the package fits with
ideas and beliefs about the teaching of the relevant curriculum area
(for example, the place of small group learning).
- How does the resource match with the students' experiences? Is the
resource relevant for the students in terms of content, level, and interest?
Consider these aspects of the resource in relation to the experiences
of the students who might use it.
- Have others used this resource? Consult other schools or advisers
who have used the resource. Consider releasing teachers (and teacher
aides, if relevant) to observe its use in another school (including
the purpose for its use and the outcomes).
- Is there any independently published material or research that gives
information about the use and effectiveness of the resource? The curriculum
leader should find any professional reading about the resource and present
a summary to staff.
- What are the logistics involved in introducing this resource to the
school? Consider the practicalities of using the resource: Is there
sufficient space for the resource to operate (especially if it requires
small group work)? Are tapes, video or TV required? Is extra teacher
aide time needed? Is it practical to schedule time for different classes
to use the resource if there is not one per class, and who would take
responsibility for this? Will the package require expenditure on additional
resources? Will there be ongoing costs associated with the resource?
- How adaptable is the resource for use with different groups of students
and in different situations? In other words, is it good value for money?
- How will the resource be introduced to teachers? Will professional
development be needed? How will new teachers be introduced to the resource?

Plan carefully how to implement the package
Once an appropriate package has been chosen, make a detailed plan for
implementing it in the school. Careful planning at this early stage ensures
good data and documented evidence on which to make informed judgments
about the effectiveness of the package.
- Take time to become familiar with the package. Read the publisher's
information carefully. Consider a limited trial of the package before
using it more widely.
- Set specific, measurable goals for the learning outcomes to be achieved,
including a timeframe. How will teachers know whether gains in student
achievement have been made as a result of implementing the package?
- Set the success criteria. What would make the package a success?
(This might include an assessment of ease of use, for example, as well
as the achievement of learning goals.) What would make the school stop
using the package?
- Decide how and when to collect, analyse, and discuss student achievement
data, and when to make decisions about further use of the package. Who
will be responsible for managing this process?
An especially important part of planning is to set a process in place to ensure
that the use of the package is sustainable. In particular, plan how teachers will
document observations and comments about the use of the package. This could take
the form of a journal or in-house handbook that details:
- the rationale for choosing the package
- the reasons for any modifications
- suggestions for effective use o descriptions of problems encountered
and how they were solved
- the effectiveness of the package.
This documentation represents the school's collective learning about
the package. It is essential that this accumulated knowledge is easily
accessible to teachers new to the school if use of the package is to be
sustainable.
Establish baseline data
In the planning phase, measurable goals for the learning outcomes will
have been set. Ensure there is baseline data on these goals so that, at
an appropriate later stage (as set out in the implementation plan), valid
judgements about progress can be made.
Implement the standard package
Implement the standard package first (that is, the package as recommended
by the publisher). It is possible that teacher-made changes could negatively
impact on the effectiveness of the package.
Discuss and document experiences with the package
Hold regular meetings to develop everyone's skills in using the resource
and to discuss experiences and observations of using the package. Record
these experiences and observations in a journal or in-house handbook,
as discussed above.
Collect data and check progress against the baseline data
Collect and analyse student achievement data at the time specified in
the implementation plan, and measure progress against the baseline data.
Record the results in the journal together with interpretations of the
results and conclusions about the package's effectiveness in raising student
achievement.

Reflect on the package and decide to continue using it, refine
it, or discontinue its use
Using the success criteria determined in the planning stage, and reflecting
on everyone's experiences of using the package, decide whether to:
- Continue using the package as it has been implemented.
- Continue using the package, but with refinements. It is possible that
there are several suggestions for modifying the package to better fit
with the students or the teaching programme. Remember that if several
changes are made to the package and results are either better or worse
than before, it is difficult to know which changes, or combination of
changes, were responsible. Instead, consider making one or two changes
and assessing the results; and then making further refinements in the
next cycle. Alternatively, make one change in one classroom, and another
change in another classroom.
- Discontinue use of the package.
Again, it is important that these are collaborative decisions involving
all teachers using the package.
Continue to monitor the package
If the decision is made to continue using the package, monitor students'
progress by repeating the process of:
- documenting modifications, teacher experiences, and observations
of the package
- assessing student achievement data regularly, according to the goals
and the success criteria
- reflecting on the package and refining it, if necessary (or discontinuing
its use).
Consider also setting in place processes to inform students, other teachers,
parents, and boards of rustees about the package and the outcomes of its
use in the school.
Case study
A case study that illustrates in detail how these guidelines apply in
practice, can be found in section 6 of the research by Parr, Aikman, Irving,
and Glasswell (2004). A full reference is given below.
Further information
For more detailed information about the research on which these guidelines
are based, see:
Parr, J., Aikman, M., Irving, E., and Glasswell, K. (2004). An evaluation
of the use and integration of readymade commercial literacy packages into classroom
programmes. Wellington: Ministry of Education. Available online at: http://www.educationcounts.govt.nz/publications/curriculum/5015
Parr, J., Glasswell, K., & Aikman, M. (2004). So, it's time to buy
some new teaching materials?: Effective practice in selection and implementation.
Publication pending.
For more information on evidence-based teaching practice and what constitutes
best practice in teaching, see:
Alton-Lee, A. (2003). Quality teaching for diverse students in schooling:
Best evidence synthesis. Wellington: Ministry of Education.
Timperley, H & Parr, J. (2004). Using evidence in teaching practice:
Implications for professional learning. Auckland: Hodder Moa Beckett
Publishers.
Timperley, H.S. & Wiseman, J. (2003). The sustainability of professional
development. Report to the Ministry of Education. Wellington: Ministry of
Education.

Flowchart of evidence-based approach
Download this flowchart as a separate MS
Word document (78kb).

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