Media studies

Adbusters
This site is suitable for NCEA media studies students and teachers. Adbusters Media Foundation is a global network of artists, activists, writers, students, educators, and entrepreneurs that aims to alert people to corporate disinformation and injustices in the global economy. It provides articles on issues ranging from 'genetically modified food to media concentration'. Includes a link to the Adbusters magazine.
http://www.adbusters.org/
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Adflip
This site is a searchable database of a large number of classic advertising print images. Searches can be by topic or theme, or by decade. Some parts of the site are accessible by paid subscription only, but there is also a large number of free-to-view ads.
http://www.adflip.com/
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ANZA - The Association Of New Zealand Advertisers
This is the official site for ANZA. It includes reports, membership and contact details, documents relating to the Therapeutic Advertising Pre-vetting system (TAPS) for ensuring that advertising content meets acceptable standards, and the Liquor Advertising Pre-vetting system (LAPS). There are links through to the Advertising Standards Authority for access to advertising codes, including a code of ethics, and reports on decisions made regarding claimed breaches of standards.
http://www.anza.co.nz/
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Brand Republic: Industry Guide - Advertising
In this article from Brand Republic, Stephen Whyte, CEO of Leo Burnett, provides a beginner's guide to advertising, and gives a background to the roles in the advertising industry.
http://offline.hbpl.co.uk/BRJobs/CareerAdvice/industryGuide/
2316AdvertisingGuide.pdf
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CAANZ Communication Agencies Association of New Zealand
This is the website for the industry association for advertising and marketing agencies in New Zealand. The site contains information about CAANZ and the objectives of ensuring high ethical standards and best practice, as well as statistics and information about the industry.
http://www.caanz.co.nz/v2/home.asp
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Persuasion Analysis - Advertising
Professor Hugh Rank's website for teachers and students provides some simple ways to analyse persuasion techniques of advertising. Includes activities for students.
http://webserve.govst.edu/users/ghrank/Advertising/adv.htm
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Saatchi and Saatchi
This is the website of the advertising company Saatchi and Saatchi. Includes information about the company and their purpose.
http://www.saatchi.co.nz/worldwide/fast_track.asp
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