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Students create two business cards for two different types of organisations
- a McDonaldised company and a non-McDonaldised one - a traditional,
independent, local shop for example.
- In each corner of the card identify one characteristic of the company that
the company would use as a selling point, eg. fast, efficient service or personal
attention guaranteed.
- Compare the two companies using a
Venn
Diagram or some other graphic organiser.
This material has been produced by UNITEC Institute of Technology
under contract to the Ministry of Education.
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