TKI - Chocolate and Cola: Coke Tests Vending Unit That Can Hike Prices in Hot Weather
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Chocolate and Cola

Coke Tests Vending Unit That Can Hike Prices in Hot Weather


Chocolate and Cola

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Read the article: Coke Tests Vending Unit That Can Hike Prices in Hot Weather.

Tasks:
  1. Which TWO factors that influence the demand for Coke are described in this article (be careful to differentiate between change in demand and change in quantity demanded.)
  2. Under what conditions would the vending machine raise the price of Coke?
  3. When would the machine lower the price of Coke?

from the you-gotta-be-kidding dept.
December writes "Short article about Coca Cola testing vending machines that raise the price when temperatures rise." I can see it now: at 33 degrees it'll cost 2 bucks. And 38 it'll cost 20. At 44 it'll cost as much as a minivan and at 48 it'll cost ya your pension!! And it'll still be cheaper than the freakin' movie theater.

  1. The above is one Internet-user's response to the above article. Do you like the idea of Coke introducing temperature-sensitive vending machines? Why or why not?





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